Webinar: 10 Core Requirements for an Enterprise Content Management Platform in 2019

Register Today

Date: Thursday, Dec 6th, 2018

Time: 1pm GMT

Duration:  1 hour


NewsCred is helping the world's leading brands achieve content marketing domination

© NewsCred 2018

As a Senior Solutions Consultant, Tommy Kahn leads conversations with both prospects and customers about how CMP software can fit within their martech stack and build better-performing teams. Prior to NewsCred, he worked at commercial real estate tech startup VTS as a sales operations manager, product marketer, and head of training for global clients. Tommy has deep experience in SaaS platforms, content marketing, personalization, CRM and change management.

A Content Marketing Platform (CMP) has become a mandate for enterprise marketing teams looking to centralize their content planning, governance, campaign management, and execution. One of NewsCred’s predictions for 2019 is that the once-siloed content marketing function will integrate with the rest of their organization to create collaborative, cross-functional marketing teams that deliver great content experiences. In this webinar, we’ll share the core requirements enterprise marketing leaders should look for in a CMP to navigate the difference between existing platforms, and ultimately produce better-performing marketing content.

Why invest in a CMP in 2019? Content waste and duplication is increasing at enterprise brands; the need for brand governance (and consequences of not having it) are higher than ever; and the marketing orgs that invest in collaboration and customer experience are already winning big. A CMP can help in all these areas.

This is NOT a product demo (although we'd be happy to provide one upon request). This is an educational session where you'll learn the following:

Webinar: 10 Core Requirements for an Enterprise Content Management Platform in 2019

 About Your Host

Tommy Kahn, Senior Solutions Consultant at NewsCred

The core features of a CMP, according to Gartner and Forrester capabilities. We'll identify the tablestakes features for making a CMP your system of record for all marketing content in 2019.

How a CMP can support your marketing organization well beyond article content creation and publication.

How to compare CMPs and features to identify what's right for your organization and future needs.

What questions to ask about integrations and analytics to deliver a personalized experience.

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The core features of a CMP, according to Gartner and Forrester capabilities. We'll identify the tablestakes features for making a CMP your system of record for all marketing content in 2019.

How a CMP can support your marketing organization well beyond article content creation and publication.

How to compare CMPs and features to identify what's right for your organization and future needs.

What questions to ask about integrations and analytics to deliver a personalized experience.

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