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Laura Renaud

Corporate Communications Manager,
The Hershey Company

The Definitive Guide to Integrated Campaigns

Marketers need to take a collaborative approach to execute successful, omnichannel campaigns with consistent messaging.

In this guide, we take a deep dive into integrated campaigns: how we define them, why they matter, and how to go about successful planning and execution.

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Learn how to recognize, surface and assess the impacts of a poorly-integrated marketing organization to prove the need for marketing transformation.

The business case for integrated campaigns

Get the guide to learn:

Learn how to build a repeatable planning framework as a blueprint for your integrated campaigns to align global teams around a unified set of KPIs.

The NewsCred Integrated Planning Framework

Learn some of the critical do's and don'ts of integrated campaigns, from planning and team structures to measurement and validation.

Best practices for 
integrated campaigns

Industry-leading brands trust NewsCred to power their enterprise marketing

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Learn how to transform your marketing teams

Shared calendars for global visibility and integrated campaign planning, ensuring teams across the globe are aligned across channels and optimizing production efforts.

Reduce Wasted Efforts

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Intelligent routing and centralized management of work requests; Enterprise-ready collaboration tools and multi-format content editors; Review, revise, approve and publish to every channel. 

Improve Collaboration

Operational, production, and campaign performance analytics give you a complete view of the marketing organization's performance across channels, campaigns and revenue generation.

Maximize Performance

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Integrate teams, 
transform marketing

Increase cross-team collaboration, deliver a better content experience, and elevate marketing performance.

NewsCred provides the collaborative planning, work management, and performance measurement tools necessary to unify global marketing organizations and maximize the impact of integrated, multi-channel content marketing campaigns.

A Leader in the 2019 Gartner Magic Quadrant for CMPs

Get the guide

Integrate teams, 
transform marketing

Increase cross-team collaboration, deliver a better content experience, and elevate marketing performance.

NewsCred provides the collaborative planning, work management, and performance measurement tools necessary to unify global marketing organizations and maximize the impact of integrated, multi-channel marketing campaigns.

Seamless integrations across social, CMS, 
CRM and marketing automation

Seamless integrations across social, CMS, 
CRM and marketing automation

The Definitive Guide to Integrated Campaigns


Marketers need to take a collaborative approach to execute successful, omnichannel campaigns with consistent messaging. 

In this guide, we take a deep dive into integrated campaigns: how we define them, why they matter, and how to go about successful planning and execution.

ebook

Learn how to recognize, surface and assess the impacts of a poorly-integrated marketing organization to prove the need for marketing transformation.

The business case for integrated campaigns

Learn how to build a repeatable planning framework as a blueprint for your integrated campaigns to align global teams around a unified set of KPIs.

The NewsCred Integrated Planning Framework

Learn some of the critical do's and don'ts of integrated campaigns, from planning and team structures to measurement and validation.

Best practices for 
integrated campaigns