[Free Webinar]

Register Today

Date: Thursday, November 21, 2019

Time: 12pm EST/5pm GMT

Duration:  1 hour


Shafqat Islam is the Co-founder and Chief Executive Officer of NewsCred, the global leader in enterprise content marketing platforms. As CEO, Shafqat manages the strategic growth of the company. Since its founding in 2008, NewsCred has empowered the world's most ambitious brands with powerful technology, the largest and most diverse content offerings and proven, unrivaled expertise. In December 2018, NewsCred proudly launched an Integrated Marketing Edition of their platform, which unifies marketing organizations to drive performance and increase operational efficiency. Most recently, NewsCred was named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms for the second consecutive year.

NewsCred has grown to a 200-person team of technologists, engineers, journalists, and creative content marketers across seven global offices including New York, London, and Dhaka. The company is funded by leading investors including FirstMark Capital, FTV Capital, InterWest Partners, and Mayfield Fund.

Nearly 50% of B2B marketing organizations have reported significant orchestration challenges across the end-to-end campaign and content lifecycle. 

While investment in martech over the years has attempted to solve these marketing pains, the reality is these disparate tools and technology have only impeded marketing processes internally and contributed to misaligned, fragmented experiences externally. So what’s next?

In this webinar, NewsCred’s CEO, Shafqat Islam, will be joined by special guest and SiriusDecisions analyst, Christine Polewarczyk, who will discuss:

Redefining CMPs: The Role of Content Marketing Platforms in a Next-Gen Marketing Tech Stack

The role of a CMP in unifying the marketing technology stack 

The core and extended capabilities marketers should be looking for (and expect) in a CMP

Best practices for marketers to ensure successful CMP deployment, adoption, and ROI as part of their overall digital transformation

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 About Your Hosts

  1. The role of a CMP in unifying the marketing technology stack 

  2. The core and extended capabilities marketers should be looking for (and expect) in a CMP

  3. Best practices for marketers to ensure successful CMP deployment, adoption, and ROI as part of their overall digital transformation

Shafqat Islam
Co-Founder & CEO
NewsCred

Redefining CMPs: The Role of Content Marketing Platforms in a Next-Gen Marketing Tech Stack

Learn why the world's leading brands run NewsCred

© NewsCred 2019. All rights reserved.

Christine Polewarczyk
Service Director, Content Strategy and Operations
SiriusDecisions

Christine is a Service Director of Content Strategy and Operations at SiriusDecisions. She has more than 20 years of experience in b-to-b technology, content, campaigns and digital marketing across a range of in-house, agency and consulting roles. Christine helps SiriusDecisions clients build and optimize their b-to-b content engines and transform them into competitive differentiators. She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations.

Prior to joining SiriusDecisions, she ran global marketing campaigns and field marketing at SDL Language, where she transformed a traditional marketing organization into a high-performing lead-generation machine. Christine has worked full-time and as a consultant for a variety of organizations ranging from startups to large enterprises, including Alfresco Software, Cisco, Iron Mountain, Manhattan Associates, PTC, Salesforce, SAP, and TechTarget. Her areas of expertise include digital marketing, Web strategy, content strategy, localization, SEO, lead generation, publishing and content management.

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