ThinkContent Labs

•  L O N D O N • 

  • Global Calendars for shared visibility across teams, markets, channels and LOBs
  • Campaign Briefs to drive strategic planning and alignment across teams

Integrated Planning

What we'll cover in this consultation

  • Intelligent Routing and central management of inbound requests
  • Multi-format Editors and flexible workflows to create, review, and approve content


Collaborative Creation

  • Operational Reporting to measure team efficiency and production
  • Performance Analytics to tie campaigns and content directly to pipeline and revenue

Holistic Measurement

In Conversation

  • Global Calendars for shared visibility across teams, markets, channels and LOBs
  • Campaign Briefs to drive strategic planning and alignment across teams

Integrated Planning

What we'll cover in this consultation

  • Intelligent Routing and central management of inbound requests
  • Multi-format Editors and flexible workflows to create, review, and approve content


Collaborative Creation

  • Operational Reporting to measure team efficiency and production
  • Performance Analytics to tie campaigns and content directly to pipeline and revenue

Holistic Measurement

Integrate teams, 
transform marketing

Increase cross-team collaboration, deliver a better content experience, and elevate marketing performance.

NewsCred provides the collaborative planning, work management, and performance measurement tools necessary to unify global marketing organizations and maximize the impact of integrated, multi-channel marketing campaigns.

Seamless integrations across social, CMS, 
CRM and marketing automation

NewsCred's software empowers enterprise marketing teams to plan integrated campaigns, create exceptional content, and deliver meaningful marketing — at scale.


Join us for a discussion led by senior marketers from BNP Paribas, Aviva, IBM, and Sandvik on how to create a high-performing, effective marketing organisation through increased collaboration and use of technology.

Wednesday, November 20 at 2:00 PM
Rio Auditorium, Aviva Digital Garage
33-35 Hoxton Square
London, UK N1 6NN

As marketing leaders and teams start working through their 2020 marketing plans, it's time to consider how to optimize efforts and drive business results. Teams need to shift focus to being collaborative and adaptive, and utilize the right technology in order to execute high-performing campaigns.

But how do you integrate your marketing organization and change the way people work? How do you choose the right technology and ensure adoption across business units, geographies or teams?

What will be covered?

Cliff Dorsey
Chief Revenue Officer,

NewsCred

Hilda Tingle
Global Head of Digital Marketing,

BNP Paribas Asset Management

Mike Oakey
Global Head of Digital Marketing,
Aviva

Agenda

2:00-2:30 PM - Networking and Welcome Drinks

2:30-3:00 PM - Session 1 

3:30-3:45 PM - Break

4:30-5:30 PM - More Networking, Nibbles, and Drinks

Curious to see what we covered at our last ThinkContent Lab? 

We talked Digital Transformation with brands like Shell, Unilever, HP, Fujitsu and Oracle:

Session 1
Mike Oakey, Global Head of Digital Marketing, Aviva

In this session, you'll learn how best-in-class marketing organisations are preparing for success by establishing new teams, structures, and processes to ensure adaptability and maximum ROI.


Session 2
Scott Stockwell, Editor in Chief, IBM Europe

Scott will discuss his agile marketing journey since his days as a Marketing Innovation Group Leader. You'll learn how and why he has championed agile marketing with IBM, what he's learnt, where it's going, and the role technology has played.

Session 3
Panel Discussion and Q&A led by Cliff Dorsey, Chief Revenue Officer, NewsCred

The panel will discuss some of the biggest industry trends: the explosion of marketing technology, how to adapt your marketing organization to this new business landscape, and how marketing leaders can ensure they're meeting business demands.

Panelists will include:

  • Hilda Tingle, Global Head of Digital Marketing, BNP Paribas Asset Management
  • Mike Oakey, Global Head of Digital Marketing, Aviva
  • Sakina Najmi, Vice President of Global Marketing, Sandvik
  • Scott Stockwell, Editor in Chief, IBM Europe

Sessions


Aviva Digital Garage
33-35 Hoxton Square
London, UK N1 6NN

Wednesday, November 20th at 2:00PM

Reach out to marketing@newscred.com with any questions.


About NewsCred

NewsCred is the global leader in enterprise content marketing technology. We’re on a mission to change the way marketing organizations work, elevating team performance through an integrated approach to marketing. Our software brings marketing teams together with the tools to ideate, plan, create, govern, and measure integrated campaigns and supporting content — all from a single platform. Our industry-leading advisory services help brands transform into best-in-class marketing organizations. And our marketplace of licensed and original content helps brands tell exceptional stories that drive business results.

 Science icon adapted from Griffin Mullins from the Noun Project.

©NewsCred 2019    Terms    Privacy    EULA

RegisterRegister

ThinkContent Labs

•  L O N D O N • 

Join us for a discussion led by senior marketers from BNP Paribas, Aviva, IBM, and Sandvik on how to create a high-performing, effective marketing organisation through increased collaboration and use of technology.

Wednesday, November 20 at 2:00 PM
Rio Auditorium, Aviva Digital Garage
33-35 Hoxton Square
London, UK N1 6NN

Register

In Conversation

Cliff Dorsey
Chief Revenue Officer,

NewsCred

Hilda Tingle
Global Head of Digital Marketing,

BNP Paribas Asset Management

Mike Oakey
Global Head of Digital Marketing,
Aviva

How do you integrate your marketing organization and change the way people work? How do you choose the right technology and ensure adoption across business units, geographies or teams?

NewsCred invites you to an afternoon of networking, learning, and discussion around how marketing leaders have changed their teams to become more adaptive, more efficient, and higher-performing. Learn how to build collaborative teams, improve communications, and align with senior management to ultimately deliver better performing campaigns.

Join us for an afternoon of presentations and discussions followed by networking and drinks on the Aviva Digital Garage rooftop terrace.

What will be covered?

We're bringing together a panel of experienced marketing leaders to give insight into best practices and recommendations for taking a collaborative and integrated approach to marketing. The Lab will consist of three sessions, each addressing the processes, opportunities, and challenges of leading an agile marketing team and the technology to support it.

Join us for an afternoon of learning followed by networking and drinks on the Aviva Digital Garage rooftop terrace.

Agenda

2:00 PM - Networking and Welcome Drinks

3:00 PM - Session 2

4:30 PM - More Networking, Nibbles, and Drinks

Session 1
Mike Oakey, Global Head of Digital Marketing, Aviva
In this session, you'll learn how best-in-class marketing organisations are preparing for success by establishing new teams, structures, and processes to ensure adaptability and maximum ROI.


Session 2
Scott Stockwell, Editor in Chief, IBM Europe

Scott will discuss his agile marketing journey since his days as a Marketing Innovation Group Leader. You'll learn how and why he has championed agile marketing with IBM, what he's learnt, where it's going, and the role technology has played.

Session 3
Panel Discussion and Q&A led by Cliff Dorsey, Chief Revenue Officer, NewsCred
The panel will discuss some of the biggest industry trends: the explosion of marketing technology, how to adapt your marketing organization to this new business landscape, and how marketing leaders can ensure they're meeting business demands.

Panelists will include:

  • Hilda Tingle, Global Head of Digital Marketing, BNP Paribas Asset Management
  • Mike Oakey, Global Head of Digital Marketing, Aviva
  • Sakina Najmi, Vice President of Global Marketing, Sandvik
  • Scott Stockwell, Editor in Chief, IBM Europe

Sessions

Aviva Digital Garage
33-35 Hoxton Square
London, UK N1 6NN

Wednesday, November 20th at 2:00 PM

Reach out to marketing@newscred.com with any questions.


Register

Scott Stockwell
Editor in Chief,

IBM Europe

Scott Stockwell
Editor in Chief,

IBM Europe

Sakina Najmi
Vice President of Global Marketing,

Sandvik

Sakina Najmi
Vice President of Global Marketing,

Sandvik

3:00-3:30 PM - Session 2 

3:45-4:30 PM - Session 3

3:30 PM - Break

3:45 PM - Session 3

2:30 PM - Session 1