Content Planning and Operations: How technology and creativity come together with AI

Register Today

Date: Wednesday, March 6, 2019

Time: 1pm EST

Duration:  1 hour

Liam runs NewsCred's marketing team along with supporting enterprise customer performance marketing efforts, including demand generation and content marketing performance. He owns NewsCred's integrated marketing strategy, ensuring cross-team collaboration and maximum operational efficiency to drive business results.

About the Webinar

There's no doubt that data and creativity must come together for high-performing marketing content, but how can leaders build the right processes, workflows, and tech stacks to set their teams up for success? NewsCred and MarketMuse dive into how to operationalize an integrated, data-driven approach to ideation, auditing, gap analysis, and content planning so that you can have confidence your teams' campaign will have results.

We'll cover:

Content Planning and Operations: How technology and creativity come together with AI

The importance of building AI and SEO optimization tools into your content marketing skillset

How to build a repeatable, integrated framework for data-infused content planning and audits

How AI can improve your content marketing performance across 8 steps of content planning




 About Your Hosts

Pair AI with process to boost optimization along the 8 steps of a content planning journey.

  1. How do you measure and quantify efficiency?
  2. What metrics do you need to be paying close attention to?
  3. How is efficiency related to maturity?
  4. Where do you go find the right data?
  5. What are the potential pitfalls of measuring efficiency incorrectly?

Liam Moroney

VP, Integrated Marketing

Jeff Coyle 

Co-Founder + Chief Product Officer

Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

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