Survey Insights + Analyst Perspective: 

The Future of Martech

We surveyed 400+ marketers and asked them simply: are your current martech tools a strategic enabler? 

And over the past month, we shared the results in a 4-part "Survey Says" mini-series — assessing which tools are having the biggest impact, and what are the top priorities for today's leaders when it comes to tech.

Now, in this final, 45-minute session, we're joined by Forrester analyst Katie Linford who shares her perspective, discusses what’s next for the future of martech, and answers the audience's questions live!



Watch Now

Learn how to recognize, surface and assess the impacts of a poorly-integrated marketing organization to prove the need for marketing transformation.

The business case for integrated campaigns

Get the guide to learn:

Learn how to build a repeatable planning framework as a blueprint for your integrated campaigns to align global teams around a unified set of KPIs.

The NewsCred Integrated Planning Framework

Learn some of the critical do's and don'ts of integrated campaigns, from planning and team structures to measurement and validation.

Best practices for 
integrated campaigns

Learn why the world's best brands have made Welcome their home for marketing

Shared calendars for global visibility and integrated campaign planning, ensuring teams across the globe are aligned across channels and optimizing production efforts.

Reduce Wasted Efforts

Get the guide to learn:

Intelligent routing and centralized management of work requests; Enterprise-ready collaboration tools and multi-format content editors; Review, revise, approve and publish to every channel. 

Improve Collaboration

Operational, production, and campaign performance analytics give you a complete view of the marketing organization's performance across channels, campaigns and revenue generation.

Maximize Performance

Integrate teams, 
transform marketing

Increase cross-team collaboration, deliver a better content experience, and elevate marketing performance.

NewsCred provides the collaborative planning, work management, and performance measurement tools necessary to unify global marketing organizations and maximize the impact of integrated, multi-channel content marketing campaigns.

Integrate teams, 
transform marketing

Increase cross-team collaboration, deliver a better content experience, and elevate marketing performance.

NewsCred provides the collaborative planning, work management, and performance measurement tools necessary to unify global marketing organizations and maximize the impact of integrated, multi-channel marketing campaigns.

Seamless integrations across social, CMS, 
CRM and marketing automation

Seamless integrations across social, CMS, 
CRM and marketing automation

WEBINAR

Survey Insights + Analyst Perspective:

The Future of Martech

Learn how to recognize, surface and assess the impacts of a poorly-integrated marketing organization to prove the need for marketing transformation.

The business case for integrated campaigns

Learn how to build a repeatable planning framework as a blueprint for your integrated campaigns to align global teams around a unified set of KPIs.

The NewsCred Integrated Planning Framework

Learn some of the critical do's and don'ts of integrated campaigns, from planning and team structures to measurement and validation.

Best practices for 
integrated campaigns

ON-DEMAND WEBINAR

 About the Speakers

Matt Malanga is a pioneer in marketing operations, well-versed in building winning cultures, and has a passion for driving top-line growth from start-ups to Fortune 500. Currently CMO at NewsCred, he has held key marketing leadership roles at BMC Software and Citrix Systems and led marketing in several successful start-ups including Revolution Money and Trustpilot.


Katie has more than 18 years of broad marketing technology experience in solutions, implementation, and operations across multiple industries. Prior to SiriusDecisions (recently acquired by Forrester) she was a senior marketing technology leader at Whole Foods Market focusing on platform management, and gained deep experience in technology selection, evolution, and efficiency — and business and technology process design in an Agile environment. 

Matt Malanga
Chief Marketing Officer   Welcome

Katie Linford
Principal Analyst   Forrester SiriusDecisions

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